Social is a powerful engagement tool but it doesn’t have to end there
Digital marketing is a constantly evolving field and many schools struggle to stay on top of latest trends, often focusing on Social Media and neglecting other important aspects of the digital marketing mix.
Complimenting Social Media with paid ads and SEO can really help your school find potential parents, right when they are searching for a new school.
About Me
Richard Longstaffe
In 2017, I left my job as a company director in the UK to follow my wife’s dream of teaching in an international school. I quickly learned to apply my previous digital marketing and WordPress knowledge to the International Schools Market.
With over 10 years of marketing experience, I can help your school with paid social and search advertising (PPC), SEO, WordPress website management, and digital content strategy. Understanding what drives buyer behaviour for high-involvement products and services is my passion and I am constantly expanding my marketing horizons.
Why Work With Me?
As an experienced digital marketer I can augment your marketing team’s capabilities: I can help you generate more leads, freeing up your time to focus on other important marketing and admissions tasks.
testimonials
Richard’s digital marketing services have boosted our school’s enquiries from Google, Facebook and Instagram. He efficiently keeps our website up to date even though he is not physically part of our team.
I can always count on Richard due to his diligence, top notch technical, and communication skills.
–Raquel Silva, Director of Admissions, UWC Thailand
Richard transformed our admissions and marketing efforts by enhancing the school’s website, developing solid digital ad campaigns on Google and Facebook, and improving the school’s social media content and engagements. He is also responsible for creating various 360 marketing campaigns that rendered favorable results. With Richard’s help, CIS enhanced student enrollment by over 20% during the 2021-2022 school year I would highly recommend him to any school looking to enhance their digital marketing efforts.
– Brittany Haney, Head of Advancement, CIS Phnom Penh